Alternate Channels enables development of a new sales channel that increases sales for our clients on a pay-for-performance basis. The sales channel leverages Alternate Channels' existing network of businesses and professionals who have face-to-face contact with our clients' prospective customers.

• As a result of the foregoing, the referrals delivered to our clients are of higher quality than those delivered by their other sales channels. (Typically, three times as likely to result in a sale.)
• The promoters are already affiliated with Alternate Channels, so they are familiar with the business model. This means that the sales channel can be populated quickly. (Clients can affect the speed of the ramp-up and subsequent development of the channel through the commission structure they offer, including incentives for promoters to recruit other promoters.)
• Clients are relieved of the burden of: recruiting, qualifying, enrolling and contracting with the new affiliates; supporting their activities; and administering commission payments.
• If referrals can be tracked to sales, clients pay all commissions in this channel only for closed sales.
• Minimal changes are needed in clients' current systems and processes.
• Complete reporting and analysis is available for this channel.